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Life Is Fragile, So, Please, Value Each Day As Priceless

If you spend your professional life giving financial advice, you learn to appreciate every day.

As financial advisors, the fragility of life unfolds before us every day. At any moment, a client might call amid a family crisis or death.

This is not the kind of thing to bring up at a cocktail party, but this is part of the day-to-day work of a financial professional: a 17-year-old killed in a car crash; a 65-year-old mother of two grown children succumbing to cancer in her husband's arms; and a litany of unspeakable family tragedies happening in slow motion. This is the most important work in the practice of a financial professional.

The specialized knowledge about financial planning that we bring is often thought of only amid a family crisis, and that is what we're here for. It is a privilege not taken lightly.

Your trust motivates the relentless pursuit of your best interest and that is the way we operate. But the main point here, in these 190 words, is not about business; it's that we all should be thankful for every moment of every day and value it pricelessly.


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Index
This Is Not Your Parents' Interest Rate Cycle
If Family Is Wealth, Then Planning Is Immortality
Everything You've Learned About Interest Rates May Be Wrong
This First Year Under The New Law Requires Planning
Commodities Stink But Serve A Purpose
10 Years After The Great Recession
The Interest Rate Inflection Point And Your Portfolio

This article was written by a professional financial journalist for Pacific Crest Financial Advisors, LLC and is not intended as legal or investment advice.

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