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Food For Thought

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(Tuesday, Oct. 27, 2020; 9:00 PM EST) Rearranging placement of foods increases or decreases their consumption by as much as 25%.

To be clear, workers at cafeterias and restaurants have a lot of influence over food choices made by diners.  First documented in a bestselling book in 2008, Nudge, by Richard Thaler, winner of the 2017 Nobel Prize for Economics, and Cass Sunstein, founder of Harvard Law School's Program on Behavioral Economics and Public Policy, the science of decision engineering is an exciting new field.

"Decision engineers" determine how people behave when they walk into a store, the order of an online menus, and whether batteries, disinfectant or The Enquirer are showcased on a retail checkout line, virtually on the Web and in the real brick and mortar retail world.

When a cafeteria encourages healthy choices by placing fruit before French toast, Messrs. Thaler and Sunstein call it a form of paternalism; it's literally what your parents would want for you.

Financial consumers should scrutinize the choices they are given by brokerage firms and retirement plans. Investment advice platforms may be driven by what makes you click and may not nudge you toward the healthiest choice for achieving your goals in life.

Contact us for a paternalistic array of choices for achieving your financial goals.

Nothing contained herein is to be considered a solicitation, research material, an investment recommendation, or advice of any kind, and it is subject to change without notice. It does not take into account your investment objectives, financial or tax situation, or particular needs. Product suitability must be independently determined for each individual investor. Tax advice always depends on your particular personal situation and preferences.
The material represents an assessment of financial, economic and tax law at a specific point in time and is not intended to be a forecast of future events or a guarantee of future results. Forward-looking statements are subject to certain risks and uncertainties. Actual results, performance, or achievements may differ materially from those expressed or implied. Information is based on data gathered from what we believe are reliable sources. It is not guaranteed as to accuracy, does not purport to be complete, and is not intended to be used as a primary basis for investment decisions.
Any investments or strategies referenced herein do not take into account the investment objectives, financial situation or particular needs of any specific person. The material represents an assessment of financial, economic and tax law at a specific point in time and is not a guarantee of future results.


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This article was written by a professional financial journalist for Pacific Crest Financial Advisors, LLC and is not intended as legal or investment advice.

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